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Creating a hashtag status is very easy and more beneficial for social media marketers or users, especially for those who are seeking to discover or to reach new users of the same social media network with a common interest.
From a reader’s point of view, hashtags are used to categorize contents, making new discovery of new or related posts and insights easy to do. Besides, if it’s used in-appropriately, hashtags can have a bad impression on your engagement.
“A hashtag is simply a word or phrases that comes after a pound(#) -symbol and used by the micro bloggers community to create a thread of conversation around a specific post or topic”.
The purpose of the hashtag can be different by topic, encouraging others, increase followers, reach new peoples all over the world and many more.
How does Hashtag works?
Whenever a social media user adds a hashtag on his/her status, it’s able to be indexed by the social media networks and becomes searchable or discoverable by other users. When someone clicks on that hastags, they will be brought to a page that entirely all of the posts with the same Hashtags in present time.
Once a keyword or keyphrases picks up enough clicks or attention, it becomes “trending” on social media sites.
Micro bloggers always have more freedom to express whatever they want; that’s why use of hashtag have become very popular in the social media sites.
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Bellow are the social media sites that currently supports hashtags:
Facebook currently doesn’t support hashtags, but still many people uses it on their status or photos while uploading.
• Reach or discover new users
• Get more exposure or visible
• Become trending on social site networks
• Very easy to use and free of cost for lifetime
• Get new followers with a common interest
Creating a hashtag status or post is more easier than you might think. Before publishing a post, add (#) symbol before a word or a phrase like; #streamwithselena or #StreamWithSelena . Here’s an Twitter hashtag status posted by “Selena Gomez”.
Join me for a listening party and Q&A tmrw at 12 pm PT. Get ready by following https://t.co/jwzIlxAjIZ on @Spotify & using #StreamWithSelena pic.twitter.com/HR5X765Bal
— Selena Gomez (@selenagomez) August 14, 2017
In case, your post is a bit lengthy, you can add multiple hashtags under a single post like, #EveryCharacterMatters #Blueroom #AskSez and you’re done. Here’s the Twitter hashtag status posted by “Twitter Music”.
And another music artist for #EveryCharacterMatters joins in – @sezairi is going live next from our Singapore #BlueRoom. Tweet #AskSez! https://t.co/tzDEakDbwa
— Twitter Music (@TwitterMusic) August 10, 2017
Remember, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your brand’s exposure, make sure your tweets are set to Public.
More simple than you thought, right! For more better understanding of hashtags, take a look at the Jimmy & Jonah’s Twitter conversation in real life.
There’s some don’t instructions that you must follow while posting hashtag status. “Under Hashtag standards, the word or phrase should not be too long and ideally be just a single word or a few letters”, that means you should always focus on hashtag keywords. It shouldn’t be too long like, #ILoveHashtagVeryMuch. Instead you can write I #Love #Hashtags #Verymuch or I #Love #Hashtags very much.
Remember, the more short hashtag you make, the more attention you gets. Also you shouldn’t mix-up lots of hashtags on a single post, it can have a bad impact on your engagement. Adding 1 to 5 max hashtags on a single post is a good practice.
At-last, the key to create an effective brand-specific hashtag is to ensure that there is no one else using the same hashtag,try to make it more unique and memorable.
Use multiple hashtags if the topic is right, but do not add extra hashtags in an attempt to show up in as may searches as possible, always analyze what other people are saying on that hashtag or topic in advance.