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Search engine optimization can make the difference between a successful online business and one struggling to survive. Done right, it places your website at the top of search results, increasing the amount of traffic coming your way. It is, without any doubt, one of the most effective and easy-to-implement online marketing strategies.
If you are planning on optimizing your website for search engines, there are a few hacks you should know. Keep in mind that everyone is doing SEO, so you need to be one step ahead of the competition.
Here is a list of SEO hacks you wish you knew earlier brought to you by First Page Advantage, guaranteed to bring the much-desired success in the online world!
1. Free SEO tools are quite useful
Ignoring free SEO tools is one of the biggest mistakes you could be making. After all, they do not cost anything and you can really get a lot done with their help. Think about Google Analytics, which allows you to monitor acquisition reports, as well as search queries and landing pages. Other useful resources include Google Webmaster Tools, SEMRush and Yoast.
2. Timeless content counts
We all want to have great content on our websites. But did you ever stop to wonder for how long visitors will maintain their interest in the said content? You need to educate yourself and write the kind of content that will stand the test of time. Always provide useful information, backed by studies, in a follow that is easy to follow. Repurpose the content whenever possible, reporting it to the current audience.
3. Use videos to keep the audience engaged
The truth is that the majority of Internet users are quite drawn to video content. Do not be afraid to use videos and keep your prospective audience engaged, looking forward to finding more content of this kind. It is also important to know that videos can actually improve rankings and increase the return traffic, as people might link your website to theirs through these.
4. Check 404 pages
If you have links on your website that send the Internet user to a 404 page, your ranking might suffer. You can use SEO tools, such as Google Search Console and identify such URLs in an instant. Externally-linked pages should be fixed so that they do not have a negative impact on the link authority. You can see from where these are linked and solve the matter right away.
5. Backlinks through referral traffic monitoring
Referral traffic is something almost all websites receive if not all. By monitoring this traffic, you can actually find some pretty interesting link opportunities. Do not hesitate to reach to those who have shared your posts, discovering thus a potential for backlinks. This is a great way to gain exposure and take your website to the next level.
These are just several of the many SEO hacks you can consider for your website. The most important thing is to set yourself apart from the competition, taking the road less traveled and searching for the right opportunities to drive more traffic to your website.